Alex Bogusky Interview

Posted on October 30th, 2009 in All Videos,Art,Leaders

67 minutes

In an on-stage interview at the San Diego Ad Club, Alex Bogusky of Crispin Porter + Bogusky provides a behind the scenes look at many of the campaigns his company has worked on and shares some of his thoughts on various aspects of marketing. From Coke suing itself to Volkswagon’s Safe Happens, Alex has been constantly looking for ways to bring authenticity to messaging by “showing”, not “saying”.


Volkswagen: Changing Behavior

Posted on October 13th, 2009 in All Videos,Quickies,Society

1 minutes

In an effort to change people’s behavior to promote earth friendly and healthy activities, Volkswagen has come up with several fun and clever ideas. For instance to reduce litter, a trash big with sound effects triggered by placing trash into the bin, collected nearly twice as much trash as a near by bin. In another experiment, when using sound effects on stairs, 66% more people than normal chose the stairs over the escalator. View more videos at: TheFunTheory.com