Aaron Forth: The Mint.com Experience

Posted on October 28th, 2009 in All Videos, Design, Leaders, Technology

40 minutes

Aaron Forth, VP of Product at Mint.com, speaks at UX Week 2009 about the importance of user experience as it applies to managing personal finances with Mint.com. Aaron talks about tying the user experience to business objectives and how it influences everything from the people they hire hiring, creating their business model, and all aspects of Mint.com. Through several anecdotes Aaron talks about building the brand, building trust, and how the emotion of personal finances has a large impact on how Mint approaches design. A few of the most important factors have included the name, the light color tones, and framing the topic of finance in the light of ‘hope’. One of the most interesting insights was hearing how Mint.com chose to no longer support Internet Explorer 6.0 after discovering they were spending nearly 20% of their time working specifically to support it.


Niels Diffrient: Rethinking Chairs

Posted on April 24th, 2009 in All Videos, Design, Leaders

17 minutes

Industrial design and human factors legend Niels Diffrient talks at TED about his quest to design the perfect chair. In full director’s commentary, Niels shares how he redesigned a chair by looking at the human body in all aspects, including the user experience of using a chair.

Why can’t furniture fit like a suit?
- Niels Diffrient


Bill Buxton: Sketching User Experiences

Posted on April 4th, 2009 in All Videos, Design, Leaders

30 minutes

Bill Buxton Principal Researcher at Microsoft Research and author of Sketching User Experiences, takes the first 30 minutes of the MIX ‘09 keynote. One of my favoUrite speakers, Bill talks about the importance and power of sketching user experiences. Citing many examples, Bill stresses the importance of experience design in a bad economy and thinking about the transitions between states and not simply the states themselves.

These things are far too important to take seriously.
- Bill Buxton