Aaron Forth: The Mint.com Experience
Aaron Forth, VP of Product at Mint.com, speaks at UX Week 2009 about the importance of user experience as it applies to managing personal finances with Mint.com. Aaron talks about tying the user experience to business objectives and how it influences everything from the people they hire hiring, creating their business model, and all aspects of Mint.com. Through several anecdotes Aaron talks about building the brand, building trust, and how the emotion of personal finances has a large impact on how Mint approaches design. A few of the most important factors have included the name, the light color tones, and framing the topic of finance in the light of ‘hope’. One of the most interesting insights was hearing how Mint.com chose to no longer support Internet Explorer 6.0 after discovering they were spending nearly 20% of their time working specifically to support it.








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