Robert Cialdini: 6 Universal Principals of Influence
| 4 minutes |
Robert Cialdini, professor of marketing at Arizona State University, studied for 3 years working in the fields of sales, fundraising, and advertising. In this short excerpt from the documentary “Social Reality” with Philip Zimbardo, Cialdini shares the 6 universal principals of influence he distilled from his experiences. If your interested in learning more, his book Influence: Science and Practice is a good quick read with practical advice and great anecdotes about his experiences researching this topic.
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