Smart Design: The Breakup Letter

Posted on June 3rd, 2010 in All Videos, Design, Quickies

4 minutes

Smart Design, an award winning design firm, has a new tool in their bag of research tricks and is showing it off in this new video. The idea entails having users spend 15 minutes writing a breakup letter with a given product. By doing so, users expose their emotions buried beneath the surface and enable the designers to understand the emotional connection between people and the products.


Universal Design: Public Restrooms

Posted on February 4th, 2010 in All Videos, Design, Quickies, Society

7 minutes

Dwell magazine visits the design firm Smart Design and talks to Dan Formosa, and Richard Whitehall about the ‘intersection of Universal Design principals and the limitations of public bathrooms.’ The video presents an insightful yet humorous look into the use of public restrooms. Well worth a watch and if anything will provide a great topic for discussion amongst friends.