Seth Godin: This Is Broken
| 20 minutes |
Seth Godin gives an entertaining talk depicting various types of brokenness people run into every day and the inspiration behind the website This Is Broken.
Seth Godin: All Marketers Are Liars
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| 48 minutes |
As part of the Authors@Google series, Seth Godin talks about the importance of permission marketing, telling a story, and making something remarkable.
People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
-Seth Godin
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