Volkswagen: Changing Behavior

Posted on October 13th, 2009 in All Videos,Quickies,Society

1 minutes

In an effort to change people’s behavior to promote earth friendly and healthy activities, Volkswagen has come up with several fun and clever ideas. For instance to reduce litter, a trash big with sound effects triggered by placing trash into the bin, collected nearly twice as much trash as a near by bin. In another experiment, when using sound effects on stairs, 66% more people than normal chose the stairs over the escalator. View more videos at: TheFunTheory.com