Nike Pre-Cool Vest

Posted on June 24th, 2009 in All Videos, Design, Quickies

3 minutes

Eddie Harber, product designer at the Apparel Innovation Team at Nike, gives a behind the scenes look at the Nike Pre-Cool Vest. Made from lots of recycled materials, the vest is designed to be filled with water, frozen, and worn prior to an athletic event or workout to keep the body’s core temperature cooler longer. It is great to see how such wonderful form is derived purely from function.


IDEO Shopping Cart

Posted on March 10th, 2009 in All Videos, Business, Design

22 minutes

In “Deep Dive”, a now legendary episode, ABC’s Nightline goes inside IDEO and follows their design methodology while having them design a shopping cart from the ground up. Filmed in 1998, the video is still shown in design and business schools around the world. Although the IDEO Shopping Cart was never built as is, stores such as Whole Foods now utilize aspects of the design in their own modular mini-carts.


Ross Lovegrove: The power and beauty of organic design

Posted on January 6th, 2007 in All Videos, Design, Leaders

19 minutes

Designer Ross Lovegrove expounds his philosophy of “fat-free” design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.