Kathy Sierra: Creating Passionate Users

Posted on June 6th, 2010 in All Videos,Business,Leaders

54 minutes

Kathy Sierra, famous for curating the website Creating Passionate Users, talks at Business of Software 2009. In the past companies have been able to out-spend each other to gain new customers. In today’s social media culture, Kathy is seeking to reveal a more algorithmic approach for gaining product adoption (‘Step 2: magic happens’ isn’t appealing to her). To do so, Kathy says to stop focusing on selling users upgrades and features, but rather focus on making users better in the overarching area your products exist within. Ultimately it is about getting users to say “I’m Awesome”. It is at that point, users will upgrade, and non-users will desire to be like the ‘Awesome Users’ and sell themselves on purchasing the product.