Nadya Direkova: Game Like Engagement

Posted on August 19th, 2009 in All Videos,Design

18 minutes

Nadya Direkova, a Senior Information Architect at Avenue A Razorfish, talks about how to make web and software experiences more engaging by using techniques pulled from game design. Nadya offers examples such as reward systems, aesthetics, social systems, avatars, stats & missions, and many more. If you haven’t been exposed to this idea, the talk is a great overview and should compel you to explore the idea further. Get the slides here.


Robert Fabricant: Behavior Is Our Medium

Posted on March 24th, 2009 in All Videos,Design,Leaders

61 minutes

From the IxDA library, Robert Fabricant, Creative Director at Frog Design, talks about Interaction Design and why he believes that behavior is what it is all about. With his own examples dating back to ancient history, Robert believes the practice of Interaction Design can and should be communicated through examples of behavior beyond that of technology.


Will Evans: Interaction Design of Social Media

Posted on February 15th, 2009 in All Videos,Design,Leaders

61 minutes

Will Evans, Principal User Experience Architect for Semantic Foundry, talks about designing for Social Media Networks. Will talks about using social psychology principals to create interfaces and influence social behavior through rewards and punishments. Two case studies include the failed Kayak.com and the success of Gather.com.