Genius of Design, a TV series appearing on BBC2 in the UK, focuses on all thing industrial design. Episode 1 of the five part series focuses on the evolution of industrial design throughout history and the move from craftsmanship to industrialization and consumerism. Guest appearances include Ford’s global head of design J Mays, and legendary designer Dieter Rams.

If you look at the customer… go into the customer’s home as an example, and you will see who they are. See that same customer driving around in their car, and that is who they want to be.
- J Mays, Global Head of Design at Ford

Mark Baskinger, an associate professor in the School of Design at Carnegie Mellon University, discusses the importance of Interaction Designers learning to draw better in order to better communicate ideas. With Interaction Designers coming from many different backgrounds to the relatively new field, it is rare that they have been classically trained in sketching like their counterparts in Industrial Design. Mark also talks about the advancement of Interaction Design as a discipline and how through confidence in purpose, Interaction Designers can build report in the business world.

Industrial design and human factors legend Niels Diffrient talks at TED about his quest to design the perfect chair. In full director’s commentary, Niels shares how he redesigned a chair by looking at the human body in all aspects, including the user experience of using a chair.

Why can’t furniture fit like a suit?
- Niels Diffrient

Designer Ross Lovegrove expounds his philosophy of “fat-free” design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.