Nadya Direkova: Game Like Engagement
Nadya Direkova, a Senior Information Architect at Avenue A Razorfish, talks about how to make web and software experiences more engaging by using techniques pulled from game design. Nadya offers examples such as reward systems, aesthetics, social systems, avatars, stats & missions, and many more. If you haven’t been exposed to this idea, the talk is a great overview and should compel you to explore the idea further. Get the slides here.














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