Scott Dadich: Designing Wired Magazine

Posted on October 29th, 2009 in All Videos, Design, Leaders

40 minutes

Scott Dadich, Creative Director at Wired magazine, talks about the design processes behind Wired at the IDEO Know How Talks. The in-depth descriptions of the cover creation process, font designs, infographics, etc… are fantastic and wonderfully juicy. “Details matter. Evolution, not revolution. Constraint is freedom.”


Thomas Meyerhoffer: Longboards Redesigned

Posted on July 14th, 2009 in All Videos, Design, Quickies

9 minutes

Designer Thomas Meyerhoffer, who previously worked at companies including Apple and Porsche, is now making big waves in the surfing industry. The New York Times and Fast Company both provide a comprehensive background to the story, but as with all great design stories… best to hear the commentary from the designer himself.


Nike Pre-Cool Vest

Posted on June 24th, 2009 in All Videos, Design, Quickies

3 minutes

Eddie Harber, product designer at the Apparel Innovation Team at Nike, gives a behind the scenes look at the Nike Pre-Cool Vest. Made from lots of recycled materials, the vest is designed to be filled with water, frozen, and worn prior to an athletic event or workout to keep the body’s core temperature cooler longer. It is great to see how such wonderful form is derived purely from function.


Adrian Van Hooydonk: BMW 7 Series

Posted on March 31st, 2009 in All Videos, Design, Quickies

5 minutes

Adrian Van Hooydonk, head of design at BMW, talks about the design of the new BMW 7 Series. In the commentary, Adrian discusses using proportion, concentration, and strength to create the final look which is both sporty and elegant. From the headlamps to the tail-lights, the extreme attention to detail and crystal clear point of view is evident and inspirational.


BMW Z4: Expression Of Joy

Posted on March 26th, 2009 in All Videos, Art, Quickies

2 minutes

Coinciding with the launch of the BMW Z4 website, www.expressionofjoy.com has been launched with an over-the-top creation of an art piece using the new car to paint on the over-sized (100×200 foot) canvas. With a 300-horsepower paintbrush, 9 days, and top artistic talent, creativity abounds. The website features the event movie, a making-of documentary, gallery of stills, and behind the scenes video with the artists.


Behind The Calit2 HIPerSpace Wall

Posted on March 26th, 2009 in All Videos, Quickies, Technology

3 minutes

Go behind the scenes of the Calit2 HIPerSpace Wall, currently the world’s highest resolution multi-panel display. Featuring 286 million active pixels, the display is made up of 70, 30″ displays, each with a resolution of 2560×1600 pixels. For more juicy technical specs, check out the press release.


Benjamin Button: Behind The Scenes

Posted on February 24th, 2009 in All Videos, Art, Technology

18 minutes

In the movie The Curious Case of Benjamin Button, the head of Benjamin is 100% digital for the first hour of the movie. Ed Ulbrich, Executive VP at Digital Domain, talks about the experience of creating the new technology necessary to create such a realistic and believable face. Afterward, check out the behind the scenes video provided by Digital Domain.


HP Firebird

Posted on February 23rd, 2009 in All Videos, Design, Quickies, Technology

4 minutes

Rahul Sood, founder of VoodooPC and Mark Solomon, Lead Designer share their design philosophy behind the HP Firebird gaming PC. Marketed as a next-generation Gaming PC, the Firebird ushers away an era of large, highly expandable, and expensive computers, and comes in as a moderately priced high-performance PC with a very small footprint.


Aston Martin One-77

Posted on February 21st, 2009 in All Videos, Design, Quickies

10 minutes

Aston Martin CEO Dr. Ulrich Bez and Design Director Marek Reichmann talk about designing the Aston Martin One-77. With only 77 cars being made, the 700hp are all built by hand and customized to their owners. Be sure to watch parts 1, 2, and 3 of the video.


Inside The Dell XPS 700

Posted on February 3rd, 2007 in All Videos, Design, Quickies, Technology

6 minutes

Ken Musgrave, Director of Design & Usability at Dell, talks about some of user-centered design decisions incorporated into the XPS 700 high-end gaming computer system.