David Ogilvy: The Pope of Modern Advertising

Posted on January 28th, 2009 in All Videos, Leaders

59 minutes

David Susskind interviews David Ogilvy about marketing, advertising and what America wants.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
David Ogilvy