In an on-stage interview at the San Diego Ad Club, Alex Bogusky of Crispin Porter + Bogusky provides a behind the scenes look at many of the campaigns his company has worked on and shares some of his thoughts on various aspects of marketing. From Coke suing itself to Volkswagon’s Safe Happens, Alex has been constantly looking for ways to bring authenticity to messaging by “showing”, not “saying”.

Lee Clow and Alex Bogusky discuss the trends in today’s marketing and brand building. Specifically they discuss how integrating today’s culture of gaming is becoming more prominent in advertising and how they have incorporated the use of multiple forms of media to communicate brand messages. Lee Clow had famously worked on Apple’s advertising for years and Alex Bogusky is a rising star who’s worked on campaigns such as the Truth campaign and the Burger King games for the Xbox.

Aaron Forth, VP of Product at Mint.com, speaks at UX Week 2009 about the importance of user experience as it applies to managing personal finances with Mint.com. Aaron talks about tying the user experience to business objectives and how it influences everything from the people they hire hiring, creating their business model, and all aspects of Mint.com. Through several anecdotes Aaron talks about building the brand, building trust, and how the emotion of personal finances has a large impact on how Mint approaches design. A few of the most important factors have included the name, the light color tones, and framing the topic of finance in the light of ‘hope’. One of the most interesting insights was hearing how Mint.com chose to no longer support Internet Explorer 6.0 after discovering they were spending nearly 20% of their time working specifically to support it.

Rodrigo Rojas has put together a video showing the evolution of batman logos throughout its franchise history. Through the mediums of comic books, tv series, movies, and video games, the logo has been changed drastically since its first creation in 1939.