BMW Design: Adrian van Hooydonk

Posted on September 22nd, 2009 in All Videos,Design,Leaders

24 minutes

Adrian van Hooydonk, head of design at BMW, sits down an in an excellent interview with Tyler Brûlé of car magazine Monocle. The conversation leads down many threads including how BMW’s design thinking has changed recently, how they are always working to meet customer’s changing expectations, and the relationship between the drawing board and the driver. Big pushes for the company are happening in the way of being more environmentally friendly, meeting more of their owner’s needs and their lifestyle, and creating story narratives around vehicles as part of the design process.


Adrian Van Hooydonk: BMW 7 Series

Posted on March 31st, 2009 in All Videos,Design,Quickies

5 minutes

Adrian Van Hooydonk, head of design at BMW, talks about the design of the new BMW 7 Series. In the commentary, Adrian discusses using proportion, concentration, and strength to create the final look which is both sporty and elegant. From the headlamps to the tail-lights, the extreme attention to detail and crystal clear point of view is evident and inspirational.


BMW Z4: Expression Of Joy

Posted on March 26th, 2009 in All Videos,Art,Quickies

2 minutes

Coinciding with the launch of the BMW Z4 website, www.expressionofjoy.com has been launched with an over-the-top creation of an art piece using the new car to paint on the over-sized (100×200 foot) canvas. With a 300-horsepower paintbrush, 9 days, and top artistic talent, creativity abounds. The website features the event movie, a making-of documentary, gallery of stills, and behind the scenes video with the artists.