Lee Clow and Alex Bogusky discuss the trends in today’s marketing and brand building. Specifically they discuss how integrating today’s culture of gaming is becoming more prominent in advertising and how they have incorporated the use of multiple forms of media to communicate brand messages. Lee Clow had famously worked on Apple’s advertising for years and Alex Bogusky is a rising star who’s worked on campaigns such as the Truth campaign and the Burger King games for the Xbox.

Guy Kawasaki, author of The Art of the Start and former Chief Evangelist at Apple, shares tips to start-up companies in this lecture at Gigamon University.

Don’t worry, be crappy. Revolutionary means you ship and then test… Lots of things made the first Mac in 1984 a piece of crap – but it was a revolutionary piece of crap.
-Guy Kawasaki