Scott Farquhar, the co-founder and CEO of Atlassian talks about his experience growing the company to $100 million with no sales team. Nothing short of a must-see for entrepreneurs, Scott presents 10 commandments for startups at the Business of Software event. A few of the commandments are ‘Use your own product’, ‘measure everything’, ‘think long term’, and ‘build somewhere that you want to work’. For a full writeup, check out Mark Littlewood’s notes.
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