Smart Design: The Breakup Letter

Posted on June 3rd, 2010 in All Videos,Design,Quickies

4 minutes

Smart Design, an award winning design firm, has a new tool in their bag of research tricks and is showing it off in this new video. The idea entails having users spend 15 minutes writing a breakup letter with a given product. By doing so, users expose their emotions buried beneath the surface and enable the designers to understand the emotional connection between people and the products.


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