Alan Siegel: Simplifying Legal Jargon

Posted on May 20th, 2010 in All Videos,Design,Leaders,Quickies,Society

4 minutes

Alan Siegel, a branding expert and a leading authority on business communication, stresses the importance of clear, concise, and simple language for use in government documents and literature directed at consumers. Armed with a research lab that specializes in measuring the comprehensibility of documentation, Alan has taken it upon himself to redesign several documents including tax forms, credit agreements, and healthcare legislation. He is a true savior and inspiration for anyone fed up with unintelligible legalese pervasive in today’s culture.


Go to video...