Richard Seymour: Violence of The New

Posted on May 16th, 2010 in All Videos,Design,Leaders,Quickies

3 minutes

Richard Seymour, co-founder and director of Seymourpowell, shares two quick anecdotal stories about preparing people to receive new ideas. As much as people ask for new and innovative designs, they are often very resistant to embracing them unless they are well prepared to do so. The clip is wonderfully concise and does a great job at illustrating just how important storytelling is to the salesmanship process.


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