In an on-stage interview at the San Diego Ad Club, Alex Bogusky of Crispin Porter + Bogusky provides a behind the scenes look at many of the campaigns his company has worked on and shares some of his thoughts on various aspects of marketing. From Coke suing itself to Volkswagon’s Safe Happens, Alex has been constantly looking for ways to bring authenticity to messaging by “showing”, not “saying”.

Lee Clow and Alex Bogusky discuss the trends in today’s marketing and brand building. Specifically they discuss how integrating today’s culture of gaming is becoming more prominent in advertising and how they have incorporated the use of multiple forms of media to communicate brand messages. Lee Clow had famously worked on Apple’s advertising for years and Alex Bogusky is a rising star who’s worked on campaigns such as the Truth campaign and the Burger King games for the Xbox.

Julian Treasure, author of Sound Business, speaks at TED about how the sound around us play a large role in productivity, shopping behavior, emotions, and many other ways. Once you are inspired by the talk, head on over to birdsongradio.com and get your daily 5 minute dose in.

Waving hands about to try on clothing at a store? This is how Cisco ushers out their vision for the future of shopping. Overall it just seems pretty far fetched that the main innovation in the experience shown is that of their new business router. On the other hand, Microsoft Xbox’s Project Natal may in fact be the technology that leads to such a customer experience. All in all, such an experience would be much better suited for home shopping. The primary benefit of in-store shopping really is the hands on touchy feely aspects… not the fact that they have mirrors.

Scott Dadich, Creative Director at Wired magazine, talks about the design processes behind Wired at the IDEO Know How Talks. The in-depth descriptions of the cover creation process, font designs, infographics, etc… are fantastic and wonderfully juicy. “Details matter. Evolution, not revolution. Constraint is freedom.”

Aaron Forth, VP of Product at Mint.com, speaks at UX Week 2009 about the importance of user experience as it applies to managing personal finances with Mint.com. Aaron talks about tying the user experience to business objectives and how it influences everything from the people they hire hiring, creating their business model, and all aspects of Mint.com. Through several anecdotes Aaron talks about building the brand, building trust, and how the emotion of personal finances has a large impact on how Mint approaches design. A few of the most important factors have included the name, the light color tones, and framing the topic of finance in the light of ‘hope’. One of the most interesting insights was hearing how Mint.com chose to no longer support Internet Explorer 6.0 after discovering they were spending nearly 20% of their time working specifically to support it.

10/GUI, a project by R. Clayton Miller, demonstrates a proposed means of interacting with a desktop computer via a touch interface. Stepping out of the box of traditional approaches to designing peripheral devices, Clayton takes a leap forward in not only designing the hardware aspects but also rethinking the software aspects of the computer for use with the device. Overall the idea is intriguing and inspires further thought on touch interfaces for the desktop.

In an effort to change people’s behavior to promote earth friendly and healthy activities, Volkswagen has come up with several fun and clever ideas. For instance to reduce litter, a trash big with sound effects triggered by placing trash into the bin, collected nearly twice as much trash as a near by bin. In another experiment, when using sound effects on stairs, 66% more people than normal chose the stairs over the escalator. View more videos at: TheFunTheory.com