Adrian van Hooydonk, head of design at BMW, sits down an in an excellent interview with Tyler BrĂ»lĂ© of car magazine Monocle. The conversation leads down many threads including how BMW’s design thinking has changed recently, how they are always working to meet customer’s changing expectations, and the relationship between the drawing board and the driver. Big pushes for the company are happening in the way of being more environmentally friendly, meeting more of their owner’s needs and their lifestyle, and creating story narratives around vehicles as part of the design process.
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