Nadya Direkova: Game Like Engagement

Posted on August 19th, 2009 in All Videos, Design

18 minutes

Nadya Direkova, a Senior Information Architect at Avenue A Razorfish, talks about how to make web and software experiences more engaging by using techniques pulled from game design. Nadya offers examples such as reward systems, aesthetics, social systems, avatars, stats & missions, and many more. If you haven’t been exposed to this idea, the talk is a great overview and should compel you to explore the idea further. Get the slides here.


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One Response to 'Nadya Direkova: Game Like Engagement'

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  1. 2 – What’s in a game? Using game design questions and techniques to create engagement in web applications « The Acagamic

    December 2nd, 2009 at 7:44 am


    [...] Nadya Direkova, who is now a Senior Interaction Designer at Google. When working for Razorfish, she gave a presentation about applying game design techniques for web [...]

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