Tropicana: The Failed Package Design

Posted on April 3rd, 2009 in All Videos,Design,Quickies

3 minutes

Released in February, Peter Arnell, founder and Chief Creative Officer of Arnell Group, defended the latest rebranding effort for Tropicana. It’s recent 20% drop in sales after the rebranding has lead hit Pepsi-co in the wallet and the company is now reverting back to its previous design. Read more on AdAge.com.


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