IDEO Shopping Cart

Posted on March 10th, 2009 in All Videos,Business,Design

22 minutes

In “Deep Dive”, a now legendary episode, ABC’s Nightline goes inside IDEO and follows their design methodology while having them design a shopping cart from the ground up. Filmed in 1998, the video is still shown in design and business schools around the world. Although the IDEO Shopping Cart was never built as is, stores such as Whole Foods now utilize aspects of the design in their own modular mini-carts.

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