Seth Godin: All Marketers Are Liars

Posted on January 9th, 2007 in All Videos,Authors,Leaders

48 minutes

As part of the Authors@Google series, Seth Godin talks about the importance of permission marketing, telling a story, and making something remarkable.

People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
-Seth Godin


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